What Is A Customer Relationship?

Now this is an interesting subject. Is there a canned way to define this? Well, good luck if you think you have a handle on it. I was just reading a beautiful article by Sussan Abbot of Abbott Research "Is it a relationship or just a Rolodex? How do you define a relationship with a customer? Or a donor? Or a 'friend of the family'?" Long title with very astute thoughts attached. What we consider a customer many times is very borderline if a customer at all. In fact they are more of a contact than anything. Many people in our customer files are people we can't remember or people we had met that should just be part of wish list. Susan addresses this much better than I can so I would highly recommend you take the time to read her article and then take the time to re-evaluate your list and card files as to who is who. Re focus your energies with those who count. But most of all come to a clear understading of just what is a true customer for your business.

For more information on the Customer Experience please refer to "The Customer Development Center"

Any comments or thought, Please share.