Monday, December 19, 2005

Customer Experience = Customer Loyalty

Good morning blog land. I just read an interesting article at the "Brand Autopsy" written by John Morre concerning the importance of putting the customer at the center of our business success. We often tend to want to measure, dissect, manipulate and de-humanness our clients for the sake of promoting products and stuffing our good name down their throat. Like John I think this is a vile approach to developing those who create the greatest growth potential to any organization or small business and that is our customers. After all who can better advocate our good virtues than those who really believe from personal experience. Great article and a great read.

For more information on customer loyalty try The Customer Development Centerfor greater insight.

Again, as always let me encourage you to leave your thoughts for others to muse over.

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