Thursday, March 16, 2006

Creating email based positive experiences

In a blog from the University of New Jersey a professor was reminiscing on the task of teaching students proper e-mail etiquette. With a "smile" I also remember the task that I have in teaching my clients the importance of e-mail etiquette.

What we often forget is that customer experience management goes beyond the most obvious of experiences enjoyed by a customer/client and it is in those less obvious experiences that we create perhaps the longest lasting impressions. E-mail is a perfect example of this. After all it is what isn't said that sends the biggest message.

Remember such things such as;

How you treat your customer and the message that is sent by the way you write and use your e-mail sends a huge message to your customer/client or your potential customer/client. Email is an informal medium with formal taste. It is a great way to reach people, but it is never to replace the use of a formal letter.

Making an email a positive customer experience can provide another peg in the development of long term customer loyalty and customer value development (long term sales potential)

As always we invite your comment. If you would like more information on customer experience management please visit the The Customer Development Center,
If you need help with your e-mail and its distribution check out this superior email program.

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